If you’re planning a day in uptown Saint John, there’s one boutique you’ll definitely want to add to your list – and it started in the cutest way.
In Pursuit – The Uptown Boutique
Originally known for its iconic pink truck, In Pursuit has grown into a full storefront boutique right in the heart of uptown Saint John – and it’s just as charming as you’d expect.
From Pink Truck to Uptown Staple
What started as a mobile boutique has evolved into a go-to shopping spot for locals and visitors alike. The store is bright, welcoming, and filled with pieces that feel curated, feminine, and perfect for everyday wear or special occasions.
What You’ll Find
Inside, you’ll find:
- Trendy dresses, sets, and seasonal pieces
- Soft, feminine styles (think florals, pastels, and flowy fits)
- Accessories to complete your look
- A boutique vibe that feels fun and easy to shop
It’s the kind of place you pop into “just to look” and leave with a full outfit.
Plan Your Visit
📍 20 King Street, Saint John, NB
🛍 Open Tuesday to Saturday, 10 AM – 5 PM
💻 Online shopping available with Canada-wide shipping
They also offer flat-rate shipping and free shipping over a certain amount, making it easy to shop even if you’re not local.
Why It’s Worth Checking Out
In Pursuit is a perfect example of a small business growing into something bigger while keeping its original charm. Whether you’re updating your wardrobe or just love discovering local boutiques, this is one spot you don’t want to miss.
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