One of Canada’s biggest country music events is officially heading to Atlantic Canada.
The Canadian Country Music Association (CCMA) has announced that St. John’s, Newfoundland and Labrador will host Country Music Week and the CCMA Awards in 2027 – marking the first time the event has ever been held in the province.
The major music celebration is expected to bring thousands of visitors, artists, industry professionals, and country music fans to downtown St. John’s for a full week of concerts, events, performances, and award celebrations.
A Huge Moment For Newfoundland And Labrador
Country Music Week is considered one of the biggest annual events in Canadian country music, with past host cities including places like Calgary, Hamilton, Edmonton, and Saskatoon.
Now, Newfoundland and Labrador is getting its turn on the national stage.
The event typically includes:
- live concerts
- artist showcases
- fan experiences
- songwriter sessions
- industry networking events
- the nationally televised CCMA Awards
The CCMAs regularly attract some of the biggest names in Canadian country music while also helping spotlight local artists and tourism destinations across the country.
Downtown St. John’s Could See A Massive Boost
The announcement is already generating excitement online, with many pointing out how busy and energetic downtown St. John’s could become during the event week.
Country Music Week often brings:
- increased hotel demand
- packed restaurants and bars
- tourism spending
- nightlife events
- major media attention
For local businesses, tourism operators, and music venues, the event could become one of the biggest tourism and entertainment moments of the year for the city.
Atlantic Canada’s Music Scene Keeps Growing
The announcement also adds to the growing momentum around Atlantic Canada’s live music and tourism scene.
Over the last few years, Atlantic Canadian cities have continued attracting larger festivals, concerts, and national events as more people discover the region’s culture, nightlife, coastal scenery, and hospitality.
Hosting Country Music Week in St. John’s could also introduce even more visitors from across Canada to Newfoundland and Labrador for the first time.
What To Know
📍 St. John’s, Newfoundland and Labrador
📅 September 15-18, 2027
🎶 First time Newfoundland and Labrador has ever hosted the event
More details, dates, performers, and ticket information are expected to be announced closer to the event.
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